Lonely Hearts was a participatory project that artist Lara Thoms and I presented at the public art space Platform in April 2012. Platform Contemporary Art Spaces constitutes 13 large glass cabinets that line a busy pedestrian underpass in inner city Melbourne.
Responding to the former use of the cabinets as advertising spaces, Lara and I sought to exploit the very public nature of the cabinets to “advertise” single people looking for love. We were interested in examining the way singles construct themselves in online dating profiles to attract interest and arrange meetings with new people. Lonely Hearts was a chance to consider failed moments of connection, as well as create opportunities for new encounters.
Via an open call-out we recruited eleven online daters who created in the cabinets, using personal belongings and photographs, a sort of offline, 3-D version of their dating profiles. In the top right hand corner of the cabinets the participants’ online dating handle was displayed in vinyl lettering.
Using this handle, viewers of the exhibition could get in contact with the participants via an email address mediated by the artists – the corollary being that participants might make a new connection during the exhibition. The outcome, however, was that no one made contact via the email address and no matches were made.
For more information about Lonely Hearts see also:
“Amy Spiers and Lara Thoms – Lonely Hearts“, a review in Eyeline Magazine Issue 77 by Holly Arden.